Apple "Earth"

On June 1st, Apple CEO Tim Cook tweeted his displeasure with President Trump’s decision to withdraw from the Paris Climate Accord. We saw this as an opportunity. The idea was an ad for Earth. The film would highlight the natural beauty and fragile nature of our planet, as part of the “Shot on iPhone” campaign. Less than a week later, the ad aired during Game Three of the NBA Finals. The spot features astronomer Carl Sagan reciting passages from his 1994 book "Pale Blue Dot: A Vision of the Human Future in Space."

Awards

2018 BRONZE LION Cannes — Film

2018 SHORTLIST Cannes — Sustainable Development Goals

2018 WOOD PENCIL D&AD —Photography for Advertising

2018 MERIT One Show — TV Long Form

2018 MERIT One Show — Real-Time Response

NAMED TO Entrepreneur’s The Most Thought-Provoking Ads of 2017 (So Far)

NAMED TO Adweek’s 25 Best Ads of 2017 (So Far)

NAMED TO Fast Company’s Top 5 Ads of the Week

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