Fantasy Football
A study by Fortune approximates that businesses lose $13.4 Billion a year on lost productivity from people playing fantasy football during work, a statistic that I am very proud of. At ESPN we created the Fantasy football bible to help fans rise to the top of their leagues. I designed the entire issue, with the top-line goal in mind of meshing editorial stories about the NFL’s top players with mountains of stats and infographics about every team and hundreds of players.