McDonalds Big Mac 50

To Celebrate the Big Mac’s 50th birthday and show how much everything has changed, while it didn’t we let 50 artists from around the world re-interpret it’s iconic build on 50 unique posters. And turned the two beef patties into one icon of 1986 and one of 2018 using typography and resign relevant to each theme and era.

Awards

(x6) 2018 BRONZE LION Cannes — Industry Craft / Outdoor

2018 BRONZE LION Cannes — Industry Craft / Brand & Communication Design

2018 SILVER Clio — Out of home

(x3) 2018 BRONZE Clio — Illustration

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