Every day BNY Mellon analyze thousands of data points to help their clients make better investments. This year, BNY decided to show up at Art Basel in Miami. But with UBS boxing them out as the official sponsor, BNY had to get smart. We created SmArt Basel, a digital and social campaign that ran during Art Basel in Miami. BNY crunched the data behind the art and served it up to their clients on social media platforms (where surprisingly 51% of collectors go to discover new artists).
2018 MERIT One Show — Typography
2018 MERIT Art Director's Club — Digital Communications